Hi, I’m Abharan! - I collaborate as a strategic partner with teams and stakeholders to connect business vision and market reality through calculated design & implementation.
I love experiencing new cultures & places, which has shaped me into an inclusive, human-centered thinker. I have led & managed small teams in the past & enjoy mentoring aspiring students.
Case Studies
A showcase of my recent case studies to convey my contributions, process & approach towards Creative Direction & UX Design.
1/7
Branding | Creative Direction | Packaging
Spearheaded the end-to-end brand identity and creative direction for The Tufted Puffin, fueling the brand’s rapid expansion, from a single location into a chain. Ultimately scaling it into a recognized retail market leader in 2025.
2/7
Brand Strategy | Creative Direction
Directing he complete brand identity and retro-inspired positioning for Dark Star Espresso, building a cohesive visual foundation from the ground up. Paving the way for Tufted's sister brand's debut as a premier cozy cafe and drive-thru destination.
3/7
Packaging Design Process Showcase
Translating the serene essence of Prince William Sound into a premium, shelf-ready product. This case study explores the journey from initial vision to high-end physical packaging.
4/7
UX Design | IA | B2B SaaS Product
Contributed to the UX refinements of the online InsightStore, a B2B SaaS platform making complex analytics accessible. Streamlining search and filtering IA - empowered users with an intuitive, self-serve experience, reducing need for manual support.
5/7
UX Audit | IA | Website Design
Conducted an Audit for the Pet Store's old website to highlight UX Gaps and pain-points. To then restructuring the Information Architecture, revamping the UI and building the site on Wix.
6/7
UX Design | IA | Website Design
A biodegradable paper tube packaging product - orchestrated the Website design & visuals. Internal design & UX documents are under NDA, so checkout the public live site!
7/7
Branding | Packaging | Social Media
Visual identity for a high-end, sober-conscious hospitality concept. Unlike the rest of the list, this is from a very early chapter of my career. Showcasing a unique visual identity system design.