49th State Kennels
49th State Kennels
UX Audit
Information Architecture
Website Design
Creative Direction
E-commerce Store
The goal was to eliminate usability hurdles & elevate the brand’s visual identity. I audited the existing site to identify critical user pain points, and built a fresh site on Wix Studio.
The scope included revamping not just the look, but building a more structured & intuitive UX architecture, optimizing the user journey & added to the shop’s functional capabilities for a modern audience.
Heuristic Evaluation
USABILITY AUDIT
Following my list of heuristics check (a hybrid of NNG's list + visual design heuristics) - the audit revealed the following inconsistencies, necessary fixes & desired new content. Below is the Audit Summary in a palatable format for the client.
Yes, there is an extensive, boring, but key document that outlined:
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Project scope
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Findings in detail
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Phases & roll-out breakdown
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Timelines
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Requirements from both sides
and a lot more, but for the sake of this page, let's keep it simple.
Information Architecture
RESTRUCTURE
My list of heuristics check - (a hybrid of NNG's list + visual design heuristics), the audit revealed the following inconsistencies, necessary fixes & desired new content. Below is the Audit Summary in a palatable format for the client.
Homepage mockups
NEW LOOK
Following my list of heuristics check (a hybrid of NNG's list + visual design heuristics) - the audit revealed the following inconsistencies, necessary fixes & desired new content. Below is the Audit Summary in a palatable format for the client.
New homepage mockup using old brand colors & fonts
Adjusted color palette for a friendlier aesthetic
We chose the updated style
Wix Build
TECHNICAL EXECUTION
Once the low-fidelity wireframes and Information Architecture were solidified, I streamlined the development phase by moving directly into Wix Studio.
Because I was managing the end-to-end execution, I utilized Wix as a live prototyping environment, establishing global design tokens - such as precise paddings, margins, and responsive behaviors, to build a pixel-perfect site from the ground up.
Designed across 3 breakpoints:
Mobile, tablet & desktop.
Deployment
ECOMMERCE WEBSITE
After the setup of e-commerce store products and back-end functionality, the site was ready to be deployed!
The new site provided a smooth, frustration-free shopping experience that is visually friendlier & the revamped user flows built on the loyalty of their customer base. It gave the business owner a simple, powerful platform they can easily manage and update as their product line & services expanded with their 2025 business expansions.