TöNIQ DRY BAR & KITCHEN
TöNIQ Dry Bar & Kitchen
Branding
Creative Direction
Packaging
Ad-hoc projects
Social Media Management
TöNIQ Dry Bar & Kitchen remains a cornerstone of my portfolio and a personal favorite. Though it stems from an early chapter of my career, I’ve chosen to showcase it here for its unique challenge: redefining the "night out/drinking" experience through a sober-conscious lens. TöNIQ's specialty was non-alcoholic mock-drinks with delicious food. It still stands with a strong visual identity with a disruptive concept.
I designed the visual language & co-managed across its physical locations, marketing collateral, social media & various ad-hoc events.
Brand book
VISUAL IDENTITY
An archive highlight presented as a visual study. For this project, I’ve chosen to let the brand language speak for itself, focusing entirely on the aesthetic atmosphere and final execution.
Brought to life
THE GRAND LAUNCH
Even years later, TöNIQ stands out to me for its visual clarity. It was an early exercise in building a truly cohesive ecosystem, where the tiny details of social media designs, physical packaging, and interior vibe all speak the exact same disruptive language."
Marketing Collateral & Social Media Management
THE UPKEEP
