PWS SALT CO.
Prince William Sound Salt Company
Creative Direction
Packaging
PWS Salt Co. makes premium finishing salts, harvested from deep, pristine Alaskan oceans off the gulf. And this calls for premium packaging design.
I developed the packaging concept - encapsulating the Prince William Sound serene spirit (Sound is a type of waterbody).
Below is the break-down of the process.
Product needs
THE WHAT
PWS Salt Co.'s products specialty lies in its rare deep-sea mineral purity, high-end quality and hand-harvesting in Whittier (unique Alaskan origin) makes them a special souvenir & lovely gifts.
Previous Packaging of their best-sellers
1oz Jars pack challenges:
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Cannot see salt crystals without opening the box.
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Generic box with a label lacked premium look & feeling for gifting.
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Staff struggle to deal with loose confetti-like stuffing.
4oz Jars pack was their most gifted product, but felt more like a shipping box than an appealing gifting pack.
Packaging needs
THE WHAT NOW?
Without custom packaging, PWS was missing the vital "visual appeal" that immediately communicates its artisanal value & specialty, leaving a disconnect between the high-end product and the consumer’s perception of its worth of purchasing for self & more so for gifting.
The next step was to figure out the suitable packaging solution that would be giftable and fits the brand!
First step was to measure dimensions
Prototyping
Physical Prototypes
CRAFTING PRACTICAL SOLUTIONS
Physical Box, with a display window and a component that holds the Jars in place.
Paper Tubes to hold the cylindrical 4oz Jars stacked
Nature as inspiration
SCENIC, SERENE & SALTY
The brand being based on a physical location, it was a no-brainer to draw the art inspiration from the actual place and that's what I did.
Hopped on a glacier cruise to Prince William Sound from Whittier! - The deep blue waters meet the glacier covered mountains. Luckily the weather and the sun were at their best behavior. The landscapes were so expansive, scenic and very blue and white.
I took a deep breath of the fresh air and serenity that came with it.
Time to design!
CAPTURING THE BEAUTY
Time to translate the landscape into vector designs to capture the essence of Prince William Sound. My main elements were - yes, white mountains, Alaskan ocean blues, dancing together in a flow of nature.
The glaciers running down the mountains met the sea at the foot and made them one.
Mountain & wave illustrations and map elements crafted.
Digital Mockups, refined dieline design & factory production
Matte finish smooth cardstock packaging, with metallic stamping and color accents.
Brought to life
THE FINISHED PRODUCT
This was one of my most pleasing packaging designs from 2025 and the client left their complements in writing & updated me later on their engagement & sales info.
Checkout these beautiful photographs of the finished results.
The perfect package
READY TO ROLL
Personally loved PWS's finishing salts so much that I had to gift them to my family & friends!
Client response: "Hi Abharan!
Just wanted to tell you how much we LOVE the boxes, and the tubes - they are Perfect!
We are just over the moon. So excited to get them photographed and out in our shops!